You are on your favorite store’s mailing list.
You like being on their list because you enjoy seeing their latest stuff and you especially want to be alerted to their sales.
You don’t like that when you look away from your e-mail for two seconds, you get back and you’ve got so many marketing e-mails that your inbox looks like
Adulters – an inbox crowded with marketing e-mails is not ok.
No, not even in Google’s little “Promotions” tab. Because when you’re bombarded with messages all calling for your attention, then nothing really gets your attention. That’s how we get overwhelmed and end up missing the important things, like your best friend’s birthday invitation or that REALLY amazing sale.
Our #1 DIY Adulting priority is to simplify so that we can get to the things that matter.
So what’s an adulter to do about this conundrum?
Well, you could unsubscribe. But that defeats the purpose of being on the mailing list in the first place.
Try this simple “hack.”
When your next marketing e-mail comes in, scroll down to the bottom. You know…where there’s all that teeny tiny writing they don’t want you to really find. Nestled in there, somewhere, is the option to unsubscribe.
I know, I know! You’re thinking – I thought this wasn’t about unsubscribing! And it isn’t! Because look at what most companies* have hidden in their unsubscribe page…
Obviously, these companies are doing this on purpose. They know they have you in the conundrum and they want you to think you have to put up with their 4,000 e-mails a day in order to stay connected to them. But you don’t.
It doesn’t take a lot of time to get some inbox sanity going. Just one or two clicks. If you don’t see it right away, look for phrases about updating your “preferences.” That’s another hidden term.
You can start today, with the next marketing e-mail that comes in.
Now get out there and simplify your inbox, you adult you!
*In my experience, most major companies offer these choices. Your local boutique probably doesn’t have the time or staffing to be handling multiple campaigns.